Earlier this year, brands such as Lenovo and Toshiba warned customers against purchasing their products from e-commerce sites such as Snapdeal, Flipkart and Amazon India. The companies in their advisories said that Snapdeal, Flipkart and Amazon India are not the authorised resellers of their products. Recently, Gionee also released a similar advisory, warning not to purchase their products from any online retailers. Such advisories from the companies, stressing on not buying products from e-commerce sites, come amid a wide push to the e-commerce segment in India. Most of the e-commerce sites are heavily focussing on electronic gadgets including smartphones and tablets. In fact, ASSOCHAM's paper on “Online Shopping - Review & Outlook in 2013” says electronic gadgets market was the third largest contributor to the e-commerce growth in India. Therefore, advisories against e-commerce sites certainly creates a state of confusion, and to some extent discourages online s...
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