Image Source : Medium.muz.li Typography FONT Fonts or typefaces are what determine the look of your text—they are typically designed by people who specialize in type design. Fonts are organized by style family’s (Arial) and then grouped by weight with in that family (regular, italics, or bold). KERNING Kerning refers to the space between characters (letters, numbers, punctuation) and the process of adjusting that space to avoid unsightly gaps and improve the legibility of text. LEADING (PRONOUNCED “LED-ING”) Leading is the vertical distance between lines of text on a website—in other words the space between lines, a subtle (but important!) part of design appearance. TRACKING Tracking is the amount of space between words (as opposed to individual characters), and like kerning and leading, is essential for legibility. TYPE HIERARCHY Hierarchy is a method of using different font sizes and styles on a website in order to organize the site and make it mor...
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