Image Source : Quora.com Growth Hacking GROWTH HACKING Growth hacking is the creative use of technology (websites, marketing emails, apps) and analytics (data mining, A/B testing) in combination with product development to increase a company’s growth. Growth hacking focuses on lower cost marketing alternatives to traditional television, newspaper, and radio ads and is often used by startup companies looking to grow their business rapidly during their launch phase. A/B TESTING A/B testing is the practice of comparing two versions of online content—websites, apps, marketing emails, etc. —in order to see which version performs better. The two versions (A and B) are presented to users at random in order to gauge reactions. CONTENT MARKETING Content marketing uses online content—e-books, videos, blog posts, podcasts etc—in order to attract an audience who might become customers . Content marketing doesn’t explicitly advertise a brand, but is designed to indirectly s...
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