Tech Terms you Must Know : Online Marketing

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Online Marketing

AFFILIATE MARKETING

Affiliate marketing is a strategy where businesses reward individual affiliates (people or organizations outside the business) for bringing in new customers or visitors through ads or content on the affiliate’s website. Affiliates receive payments or product discounts based on the number of customers they generate. These are exceptionally common on personal or lifestyle sites, where you might notice that the product recommended has a link with a bunch of additional stuff tracked on. That means that if you buy the product, the blog or site that lead you there will make some percentage of that sale.

Top Affiliate Service provider in India Fliplart and Amazon

BOUNCE RATE

Bounce rate is the percentage of visitors to a website who leave the website quickly without really looking at it—Google analytics calculates bounce rates based on website sessions where a visitor only sticks round to look at one page before bouncing. Sites aim to keep this number low—they want you spend time on their site—and so they’ll try to keep content as engaging and relevant to you as possible.

CALL TO ACTION (CTA)

A call to action is the text, banner, form, or image on a web page (or email) asking a visitor to literally take an action—read more content, join an email list, sign up for a webinar, buy a product, etc. CTAs are a marketing tool that converts web users into leads for businesses.

CLICK THROUGH RATE (CTR)

The click through rate is the percentage of users who click on links in web pages or marketing emails. CTR is significant because it measures how many users are actively engaging with linked content on a site.

SALES FUNNEL

A sales funnel is an internet marketing method where potential customers are led through a series of events or actions that can be mapped out in the shape of funnel. The broadest level at the top of the funnel involves drawing users to your website, after which they move down the funnel where they’re offered services or resources if they sign up for your email list, until eventually they move to the bottom of the funnel and become a paying customer.

CONVERSION RATE OPTIMIZATION (CRO)

CRO is a marketing system for raising the percentage of website visitors who convert to paying customers. CRO methods usually involve encouraging users to take specific actions on the website, such as filling out a web form, signing up for a trial, or joining an email list.

KEYWORDS

Keywords are words or phrases commonly used in search engines to look for online content. Keyword research is a powerful internet marketing tool, since web advertising and website search engine placement can be optimized to match high traffic keywords, making it more likely that Googlers will end up on your site.

MARKETING AUTOMATION

Marketing automation describes the use of software or online services (like HubSpot, MailChimp, and Act-on) to automate repetitive marketing tasks like emails, customer relationship management, social media posts, and analytics. Marketing Automation programs allow marketers to input specific criteria for the tasks in question and that data is interpreted and executed by the program.

MULTI-CHANNEL MARKETING

Multi-channel marketing uses a variety of of communication platforms (website banner ads, Facebook ads, marketing emails, a blog) to interact with potential customers. This approach allows users to choose which channel they want to use to interact with your product and increases options for converting impressions into customers.

SEARCH ENGINE MARKETING (SEM)

SEM describes the use of paid advertising (such as brief copy, product listings, and video clips) on search engines (Google, Yahoo, Bing) in order to drive user traffic to your website.

SEARCH ENGINE OPTIMIZATION (SEO)

SEO is the internet marketing practice of optimizing a website so that it’s more likely to show up in unpaid search results (e.g. it’s one of the first sites to appear when you Google a related topic). SEO is done through using algorithms based on specific search engine’s behaviors, analyzing the specific keywords typed into search engines, and researching which search engines are popular with particular demographics. Then, you align the format of your content (including things like making sure headings have extra searchable terms) to give yourself the best shot at moving up in search engines’ rankings. Be careful, though: going too far has consequences. “Stuffing” your content with keywords will get you dinged on Google’s rankings, so don’t let the goal of SEO overtake producing authentic, excellent content.

TRAFFIC

Traffic is the total amount of users who visit a website. Overall traffic is then broken down into specific types of visits—like unique visitors and total clicks.