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Social Media
CONTENT CURATION
Content curation is the process social media sites use to gather and present content (articles, links, videos, images, etc.) that are relevant to a specific topic or a user’s area of interest. Content can be selected manually by a person designated as a curator, or it can be gathered through automated programs that track things like upvoting, likes, or analysis of a user’s previous online activity.
ENGAGEMENT
Engagement is the term used for likes, shares, comments, and other interactions with a business’ social media presence. It’s one metric companies use to measure and evaluate their social media performance. Liking posts on Facebook, tweeting on Twitter, and viewing pins on Pinterest are all examples of social media engagement.
EMBEDDING
Embedding is the process of putting social media content on a web page. When you see a YouTube video on a blog you’re reading, or a tweet posted on a business’ website you’re checking out, that’s an example of embedding. Embedding is done through HTML code, and most social media sites have an “Embed” option that gives you the exact code you’ll need.
IMPRESSIONS
Impressions are the number of times an online ad, article, video, or other piece of content has been “fetched” (or requested) from it’s source. Whenever social media content shows up in your web browser, it’s been fetched from its web server, and you’ve just helped make an impression.
INFLUENCER
Influencers are individuals with a presence on social media who use their platform to affect group opinions and behavior. Celebrities who use Twitter, YouTubers with legions of subscribers, and activists organizing on Facebook are all examples of social media influencers.
MENTIONS
Mentions are ways of referring to a person or account on social media platforms (@yourTwitterhandle on Twitter or +YourName on Google+). Mentions are another metric companies can use to measure their social media footprint.
MICROBLOGGING
Microblogs are a subset of traditional blogs where instead of longform content, short messages consisting of a few sentences, an image, a video, or a link are posted and shared. Twitter, Google+, Tumblr, and Facebook are all considered microblogging platforms.
ORGANIC
Organic content describes social media content that ranks highly because individual users have liked, reposted, or viewed it—not because companies have paid to promote the content. Articles, memes, and videos that go viral through online community sharing (as opposed to paid advertising) are considered organic.
REACH
Reach is a measure of your potential social media audience size—it’s the number of people who have access to your content, though reach doesn’t measure whether or not the content was actually viewed.
SOCIAL GRAPH
Social graph is a model of Internet users on a social network and how each one is related to all the others. It’s the way sites like Facebook suggest other users you might know, or how online games like Words With Friends connect you with your cousin who you didn’t even know had a social media account.
USER-GENERATED CONTENT (UGC)
User generated is social media content (posts, photos, videos) created by users about a brand or product and not by companies or organizations themselves. When a local restaurant retweets a Twitter user’s positive shout out, or Coca-Cola reposts a picture of an Instagram user drinking a Coke, that’s UGC.
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