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Tech Terms you Must Know : User Experience

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User Experience

MOOD BOARD

Mood boards are collections of content (images, materials, pieces of text) used to represent the visual style of a website—or any creative project— (color palette, images, icons, and fonts) in pre-production. The style represented on a mood board is then translated into digital form by visual designers.

SITEMAPS

Sitemaps are outlines or maps of the pages that make up a website. They show the relationship between the pages and links, apps, videos, or other components, and can take the form of a document or its own page on the website.

USER INTERFACE (UI)

User interface includes all the parts of a website, app, computer, smartphone, etc. that the user can manipulate and interact with. Display and touch screens, website menus, keyboards, your cursor—these are all part of a user interface.

USER EXPERIENCE (UX)

UX describes the emotions, attitudes, and ease-of-use a person has when using a product or service. UX Design is the practice of using design to improve communication between a product and its user in order to enhance the user’s overall experience.

USER FLOW

User flow is the path typical users take when starting on a website and moving toward an action on the site. Creating a smooth path that is intuitive for users to follow is part of user experience (UX) design.

USER PERSONA

Personas are theoretical user profiles created by UX and web designers to define what kind of user a website is being built for and what their needs are. User personas are created using demographic information, user research, and analysis of customer experience metrics.

USER RESEARCH

User research is the process of investigating how users behave on a website and examining how that behavior can lead to a better website experience and design.

WIREFRAME

Wireframes are sketches of the key information that goes on each page of a website, essentially showing the site or page’s “skeleton.” Designers can then use this sketch as a starting point for laying out a website. These can be made in programs or written on a napkin—we’ve seen it all.
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